Price consciousness as basis for Thai and Finnish young adults’ mobile shopping in retail stores

Abstract An increasing number of global consumers use their smartphones to shop for goods. This short paper aims explore if a price-conscious decision-making style has relationship with young adult consumers’ tendency perform mobile shopping in retail stores. The study is conducted as survey sample that includes two different nationalities. results suggest interesting positive relationships between price consciousness and activities Furthermore, the indicate there are differences markets studied. Price seems have stronger association investigated Thai respondents than Finnish respondents. findings retailers who seek engage purposes.